Pay once. Use forever.

One price for your whole team — no per-user fees.

Trusted by 19,000+ teams, including

Pick a plan. Pay once. That's it.

Every plan includes a 30-day money-back guarantee.

Starter

$99 once

For freelancers and small teams.

5 users
5 workspaces
50,000 records per workspace
10GB storage
1,000 automations / month
3 webhooks
3 dashboards
1 custom role
20 req/s API rate limit
Community support

Growth

$299 once

For growing teams.

30 users
25 workspaces
50,000 records per workspace
100GB storage
5,000 automations / month
10 webhooks
10 dashboards
3 custom roles
50 req/s API rate limit
Email support

Best value

Scale

$999 once

For large organizations.

150 users
100 workspaces
50,000 records per workspace
500GB storage
50,000 automations / month
50 webhooks
25 dashboards
5 custom roles
200 req/s API rate limit
Email support

Pro

$500 /year

Add-on for Starter, Growth, or Scale.

Scale and limits

Automation and data

Governance and support

Scale and limits

500,000 records per workspace

Up from 50,000

Automation and data

Scheduled automations

Run workflows on a timer or recurring schedule

Governance and support

Record-level permissions

Control who sees what at the row level

Scale and limits

Conditional automations

Trigger workflows based on field conditions

Automation and data

Saved Views

Save and share filtered, sorted views

Governance and support

500 custom fields per workspace

Up from 100

Scale and limits

Automation chaining

Trigger automations from other automations

Automation and data

Executive reporting

Generate high-level reports across workspaces

Governance and support

50 custom roles per workspace

Up from 1–5 on base tiers

Scale and limits

Bulk actions

Update, move, or delete records in bulk

Automation and data

Audit logs

Track every action and data change

Governance and support

50 dashboards

Up from 3–25 on base tiers

Scale and limits

Cross-workspace records

Records across workspaces with live sync

Automation and data

Compliance addenda

HIPAA, GDPR, FERPA, financial, and legal

Governance and support

Higher API rate limits

2× your tier's API rate limits

Scale and limits

Instant queries

Lightning-fast data loading powered by caching

Automation and data

White label

Custom domain and branding

Governance and support

5x workspaces

Multiplies your tier's workspace limit

Scale and limits

Public view controls

Filters, passwords, and custom URLs

Automation and data

Priority support

Fast responses from our engineering team

Governance and support

10x automations / month

Multiplies your tier's automation limit

Pro unlocks features and raises record/field limits. Your other plan limits stay the same.

Learn more about Pro

Enterprise

Everything in Pro, plus dedicated infrastructure, an SLA, an account manager, and custom development.

"Blue is the result you'd get if Marie Kondo fixed PM tools. Simple and sublime."

@oziboomer

"I fell in love with this product. Absolutely beautiful. It actually inspires me to use it."

@codequeen

" Blue is very intuitive and actually a joy to use, which is important for a tool that I use every day."

@maesk

Save up to 97% vs venture-backed tools.

See how much your team would save with Blue.

Users

Custom users

Over

Advanced features Compare with Pro

Tool$/user/moTotal

monday.com$12$12,960

Asana$11$11,880

Linear$10$10,800

Notion$10$10,800

ClickUp$7$7,560

Trello$6$6,480

Blue Growth $299

One-time payment

You save

$9,781

97% vs. the average competitor cost over 3 years for 30 users.

Competitor totals use public per-user monthly pricing assumptions from the PR calculator. Blue is modeled as a one-time plan payment.

Compare features in detail

How is this possible?

We don't have hundreds of employees or investor obligations. Just a small team building a great product.

Most tools like charge $10–80 per user per month. They have to — hundreds of employees and investor obligations demand it. We keep costs low and pass the savings to you. No board to answer to. No quarterly earnings pressure. Just a focused product that gets better every week.

Read our full strategy

— Manny, founder of Blue

8+: years profitable
$0: VC funding
100%: customer-funded
23K+: commits
2.4M+: lines of code
19K+: organizations

Plans and features

See exactly what's included.

Feature

Starter

$99 one-time

Growth

$299 one-time

Scale

$999 one-time

Pro

$500/year

Learn more

Enterprise

Custom

Limits

Users

150

—

Unlimited

Workspaces

100

5x plan

Unlimited

Records per workspace

50,000

500,000

1,000,000

Custom fields per workspace

100

500

Unlimited

Storage

10GB

100GB

500GB

—

Unlimited

Automations / month

1,000

5,000

50,000

10x plan

Unlimited

Dashboards

200

Custom roles per workspace

Webhooks

—

Unlimited

Core Features

All field types (23+)

Board view

Table view

Database view

Calendar view

Timeline view

Real-time collaboration

Forms

API access

Webhooks

Trigger-based automations

Custom roles & permissions

Field-level permissions

Mobile apps

Pro Features

Record-level permissions

Saved Views

Scheduled automations

Conditional automations

Cross-workspace records

Executive reporting

Audit logs

White label

Bulk actions

HTML email templates

Compliance

GDPR compliance

GDPR (Health Data Addendum)

HIPAA compliance (BAA)

FERPA (Education Data)

Financial Data Addendum

Legal Data Addendum

Self-serve addendum signing

Support

Email support

Priority support

Dedicated account manager

Custom training

SLA guarantee

Enterprise Only

Custom integrations

Dedicated infrastructure

Roadmap priority

Hear from our customers.

Real teams using Blue every day. See all stories

David Zack

Ray Brown

Ana

Dan Deigan

Grant Collins

Nadia Schoeman

Barry Rodriguez

Akshay Datt

"After 30 years in project management I have discovered Blue — and it is blowing me away. The user interface is fantastic, simple to use and so easy to understand."

Lorenzo Hickey

CEO, Shapeshift World

Frequently asked questions

You pay once for a plan and get ongoing access at that plan's limits. No monthly fees, no annual fees, no per-user charges. Your plan determines scale (users, workspaces, storage, records), and you can upgrade at any time by paying the difference. Pro is an optional $500/year subscription that unlocks advanced features on top of any plan.

Your plan purchase is a one-time payment. The only optional recurring cost is Pro ($500/year), which adds advanced features on top of any plan. To keep the platform financially sustainable long-term, Blue reserves the right to introduce a small annual platform maintenance fee (up to $50/year per organization) as a safety valve. It is not part of the current pricing. Organizations on Pro are exempt — Pro includes platform maintenance. If the fee ever applies, you will receive at least 90 days' advance notice and a 90-day export window to download all of your data. See our billing documentation and terms for full details.

Yes. You can upgrade from Starter to Growth or Scale at any time by paying the price difference. Your data, workspaces, and settings are preserved.

Pro is a $500/year add-on that unlocks advanced features on top of any plan: 500,000 records per workspace, 500 custom fields, record-level permissions, saved views, scheduled automations, reports, white label, and more. Pro also multiplies your plan's workspaces 5× and automations per month 10×.

Yes. All roles — owners, admins, members, clients, and view-only users — count toward your plan's user limit.

We use Stripe for secure payments and accept all major credit cards including Visa, Mastercard, and American Express.

Contact us for an Enterprise plan. We'll build a custom package with dedicated infrastructure, a dedicated account manager, and limits tailored to your organization.