The process management system for teams and agents. Designed for the AI era. One system to run any process.
Trusted by 19,000 teams
Structure
Create one source of truth.
Store customers, orders, candidates, assets, projects, cases, and anything else as structured records with 30+ data types that are instantly synchronized.
"Blue is the result you'd get if Marie Kondo fixed PM tools. Simple and sublime."
@oziboomer"I fell in love with this product. Absolutely beautiful. It actually inspires me to use it."
@codequeen"Blue is very intuitive and a joy to use, which is important for a tool that I use every day."
@maeskControl
Create granular structured permissions.
Define exactly who can see and edit anything with column and row-level permissions. Teams, clients, vendors, and contractors each get their own view of the same data.
Down to the cell
Show a contractor the columns they need and nothing else.
What each role can do
Create, complete, delete. Set per role, changed in one click.
Automate
Automate away the admin work.
Trigger assignments, notifications, emails, webhooks, status changes, and follow-ups as the process moves. Set schedules and use conditional logic to define precise rules.
Review
See where every process stands.
Turn live data into dashboards, reports, audit trails, and management views that show bottlenecks and progress.
Revenue by Month
Deals by Stage
Active Leads
Conversion Rate
Avg Deal Size
This Quarter
Get answers fast
Management reports that answer the questions that matter.
Share it with a link
Public link, password, export. Live data, no login needed.
AI
Ask instead of clicking.
Connect Claude, ChatGPT, or any MCP client and work in plain English: find overdue work, create records, change a role, build a chart. Or @Blue in a record comment — Blue's own agent works inside your records and asks before it changes anything.
Inside Blue
Blue AI Agent
Workspace review
What should we improve here?
I found 4 process issues: missing owners, stale records, inconsistent due dates, and no saved view for urgent work.
Proposed action
Create cleanup checklist
Affects this workspace only
Extend
Connects to everything you already use.
Blue works with over 10,000 applications through Zapier, Make, and n8n. For anything custom, there is a full API and webhooks.
Zapier
Make
n8n
Pabbly Connect
Albato
Boost.spaceWebhooksREST and GraphQL APIClaude and ChatGPTGitHubCalendar syncView allWork from anywhere
Desktop, tablet, mobile. Always in sync.
Make it yours
White label with your domain, branding, and colors.
Developers
Built for developers & AI agents.
A developer-first battle-tested API, built for scale. 100% feature coverage with GraphQL and REST support. Trusted by thousands of developers, processing millions of API calls daily with 99.99% uptime. Or skip the API and ask the CLI from your terminal.
Real-time webhooks for every event, with sub-second delivery, automatic retries, signed payloads, and per-event filtering, so your stack stays in sync without polling.
Customers
Loved by 19,000 teams worldwide.
From solo founders to global teams managing mission-critical processes.
David Zack
Rick Lewis
Pere
Rike Whelan
Barry Rodriguez
AFL
Akshay Datt
June
Gary Chan
Grant Collins
Johanie Lagcao
John Orosco
David Zack
Rick Lewis
Pere
Rike Whelan
Barry Rodriguez
AFL
Akshay Datt
June
Gary Chan
Grant Collins
Johanie Lagcao
John Orosco
Lady
Ana
Ray Brown
Dan Deigan
Garth
Nadia Schoeman
Carlos
Ding Ching Hong
Gopi Krishna
Jimmy Bogroff
Naseem
Rajesh Pabari
Lady
Ana
Ray Brown
Dan Deigan
Garth
Nadia Schoeman
Carlos
Ding Ching Hong
Gopi Krishna
Jimmy Bogroff
Naseem
Rajesh Pabari
"Blue gave me the visibility and control to lead over 15 teams simultaneously with clarity and confidence. It is one of my favorite tools."
William J. Shields
Crisis Operations Chief, US Central Command
"Blue has massively helped us manage our data work, ensuring that our teams are clear on what they need to do, and why. It's a great tool for us."
Kyriacos Koupparis, PhD
Head of Unit, World Food Programme
"Blue has powered our CRM across five countries for six years. The dashboards and automation let us scale without drowning in admin."
Ivan Keogh
CEO, Comin Asia
Pricing
Pay once. Use forever.
One-time payment, no per-seat fees, and a 30-day money-back guarantee.
Upgrade any time by paying the difference.
Starter
For freelancers and small teams.
$99 once
- 5 users
- 5 workspaces
- 50,000 records per workspace
- 10GB storage
- 1,000 automations / month
- 3 webhooks
- 3 dashboards
- 1 custom role
- 20 req/min API rate limit
- Community support
Most popular
Growth
For growing teams.
$299 once
- 30 users
- 25 workspaces
- 50,000 records per workspace
- 100GB storage
- 5,000 automations / month
- 10 webhooks
- 10 dashboards
- 3 custom roles
- 50 req/min API rate limit
- Email support
Scale
For large organizations.
$999 once
- 150 users
- 100 workspaces
- 50,000 records per workspace
- 500GB storage
- 50,000 automations / month
- 50 webhooks
- 25 dashboards
- 5 custom roles
- 200 req/min API rate limit
- Email support
Pro add-on
Optional, for Starter, Growth, or Scale.
$500 /year
Scale & limits
500,000 records per workspace
Up from 50,000
500 custom fields per workspace
Up from 100
50 custom roles per workspace
Up from 1–5 on base tiers
50 dashboards
Up from 3–25 on base tiers
Higher API rate limits
2× your tier's API rate limits
Instant queries
Lightning-fast data loading powered by caching
5x workspaces
Multiplies your tier's workspace limit
10x automations / month
Multiplies your tier's automation limit
Automation & data
Scheduled automations
Run workflows on a timer or recurring schedule
Conditional automations
Trigger workflows based on field conditions
Automation chaining
Trigger automations from other automations
Bulk actions
Update, move, or delete records in bulk
Saved Views
Save and share filtered, sorted views
Executive reporting
Generate high-level reports across workspaces
Cross-workspace records
Records across workspaces with live sync
Rollup fields
Aggregate values from linked records
Governance & brand
Record-level permissions
Control who sees what at the row level
Audit logs
Track every action and data change
Compliance addenda
HIPAA, GDPR, FERPA, financial, and legal
Extended trash retention
Up to a year, or forever — up from 30 days
White label
Custom domain and branding
Public view controls
Filters, passwords, and custom URLs
Custom inbound addresses
Name your workspace's inbound email address
HTML email templates
Branded HTML templates for automation emails
Priority support · Fast responses from our engineering team
Learn about ProSave up to 97% vs venture-backed tools.
See how much your team would save with Blue.
monday.com$12/user/mo$12,960
Asana$11/user/mo$11,880
Linear$10/user/mo$10,800
Notion$10/user/mo$10,800
ClickUp$7/user/mo$7,560
Trello$6/user/mo$6,480- BBlue Growthonce$299
Save an average of $9,781
From the founder
Hey, I'm Manny.
If you're here, you're probably juggling people, projects, and deadlines across a mess of tabs, chats, and spreadsheets. You've realized it's time for one system to hold it all.
The problem: most project management tools are bloated and confusing, and software that's hard to use doesn't get used.
I hit that wall myself 8 years ago building Blue to run my own consultancy. Today it runs processes for 19,000 organizations.
Surviving 8 years self-funded isn't luck, it's proof it works.
It's also why Blue is so affordable: no investors to answer to, no team to feed. Most tools like 
charge $10-80 per user per month. They have to. I keep costs low and pass the savings to you.
And if Blue doesn't earn its keep in 30 days, click "refund" in your billing settings and I'll return every dollar.
Questions? Email me at manny@blue.app
Manny
Creator of Blue
- 8+
- years profitable
- $0
- VC funding
- 100%
- customer-funded
- 28K+
- commits
- 3.4M+
- lines of code
- 19,000
- organizations
Always shipping
The platform that keeps getting better.
We're constantly updating Blue based on real world customer feedback.
FAQ
Questions and answers.
What does "one-time" really mean? Are there hidden fees?
You pay once and get permanent access at the tier you bought. No per-seat fees, no auto-renew on your tier. The only optional extra is Pro, and you never have to buy it.
How can you offer this when ClickUp and Monday can't?
They can't because their investors won't let them. Blue has been profitable, debt-free, and customer-funded since 2018 - no VC, no growth-at-all-costs targets, no quarterly earnings calls. My cost structure makes a one-time price work. Theirs doesn't.
What happens if Blue goes out of business?
Your data is exportable as CSV any time. Blue is privately held, profitable, debt-free, and has been running since 2018. I publish my roadmap and changelog publicly so you can see I'm shipping.
Is there a free trial?
No. Instead, every purchase comes with a 30-day money-back guarantee. Self-serve refund in your billing settings, no questions asked. I think trying it for real beats poking around a sandbox.
When would I need to upgrade tiers?
When you hit a limit: more users, more records, more storage. Upgrade anytime by paying the difference. Your data and settings stay put.
What is the Pro add-on for?
Pro unlocks advanced features, including record-level permissions, conditional automations, white label, audit logs, and compliance addenda. It's annual and optional. Most teams don't need it on day one.
Are there per-user fees?
No. Your tier sets a user cap: 5, 30, or 150. Within that cap, all roles are included: owners, admins, members, and clients.
Is white-label included?
White-label, including custom domain and branding, is part of the Pro add-on, not the base tiers.
Resources
Learn, build, follow along.
Everything you need to learn, build with, and stay updated on Blue.