Better process management software. For less.
Create, scale, and manage any process.
Pay once, use forever.
Trusted by 19,000+ teams.
"Blue is the result you'd get if Marie Kondo fixed PM tools. Simple and sublime."
@oziboomer"I fell in love with this product. Absolutely beautiful. It actually inspires me to use it."
@codequeen" Blue is very intuitive and actually a joy to use, which is important for a tool that I use every day."
@maeskStart with one source of truth.
Store customers, orders, candidates, assets, projects, cases, and anything else as structured records with custom fields.
Control who sees what
Down to individual columns and rows.
Get answers fast
Management reports that answer the questions that matter.
Work from anywhere
Desktop, tablet, mobile — always in sync.
Make it yours
White label with your domain, branding, and colors.
Automate away the admin work.
Trigger assignments, notifications, emails, webhooks, status changes, and follow-ups as the process moves.
Triggers, schedules, conditional logic. The admin work runs itself.
Control who sees what.
Invite teams, clients, vendors, and contractors while controlling access by role, field, and record.
Review what is happening.
Turn live data into dashboards, reports, audit trails, and management views that show bottlenecks and progress.
Revenue by Month
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Built for developers & AI Agents.
A developer-first API, built for scale. Access every feature of Blue through our comprehensive GraphQL API or a familiar REST API.
- 100% feature coverage. Every feature available in the Blue interface is accessible through both APIs. No limitations, no exceptions.
- GraphQL or REST. Choose GraphQL for precise, typed queries, or REST for simple, familiar HTTP — same data, same coverage.
- Battle-tested. Trusted by thousands of developers, processing millions of API calls daily with 99.9% uptime.
Use the CLI to get instant answers to your questions.
Use real-time webhooks for every event. Connect Blue to your entire stack with sub-second delivery, automatic retries, signed payloads, and granular event filtering so the right systems stay in sync without polling or manual exports.
The platform that keeps getting better.
We're constantly updating Blue based on real world customer feedback.
All-Day Due Dates
Due dates without a specific time are now true all-day dates — the same calendar day for you and every teammate, no matter what timezone anyone's in. Previously, an all-day due date could quietly shift a day earlier or later depending on where it was viewed from. We fixed this by adopting RFC 5545, the same date standard Google Calendar and Outlook use to pin all-day events to a specific day instead of an exact moment in time. Set a due date with no time attached, and it'll display, filter, and schedule as that exact day everywhere.
Faster Board Loading
Boards load noticeably quicker now, especially large ones. We reworked how records are fetched so the visible list loads first instead of waiting on the whole workspace, cut out redundant count queries, and added smarter pagination for scrolling deep into big lists. The bigger and busier your board, the more you'll notice.
Set a Default Organization
If you belong to more than one organization, Account Settings now lets you pick which one Blue should open by default. Set it once and that's the organization you land in whenever you sign in or access Blue.
Higher Automation Limits
We've raised how many automations you can run each month across every plan — Starter jumps to 1,000/month, Growth to 5,000/month, and Scale to 50,000/month, with Enterprise remaining unlimited. If you were bumping into your old cap, you now have a lot more room to automate.
Loved by 19,000+ teams worldwide.
From solo founders to global teams managing mission-critical processes.
David Zack
Rick Lewis
Pere
Rike Whelan
Barry Rodriguez
AFL
Akshay Datt
June
Gary Chan
Grant Collins
Johanie Lagcao
John Orosco
David Zack
Rick Lewis
Pere
Rike Whelan
Barry Rodriguez
AFL
Akshay Datt
June
Gary Chan
Grant Collins
Johanie Lagcao
John Orosco
Lady
Ana
Ray Brown
Dan Deigan
Garth
Nadia Schoeman
Carlos
Ding Ching Hong
Gopi Krishna
Jimmy Bogroff
Naseem
Rajesh Pabari
Lady
Ana
Ray Brown
Dan Deigan
Garth
Nadia Schoeman
Carlos
Ding Ching Hong
Gopi Krishna
Jimmy Bogroff
Naseem
Rajesh Pabari
"Blue gave me the visibility and control to lead over 15 teams simultaneously with clarity and confidence. It is one of my favorite tools."
William J. Shields
Crisis Operations Chief, US Central Command
"Blue has massively helped us manage our data work, ensuring that our teams are clear on what they need to do, and why. It's a great tool for us."
Kyriacos Koupparis, PhD
Head of Unit, World Food Programme
"Blue has powered our CRM across five countries for six years. The dashboards and automation let us scale without drowning in admin."
Ivan Keogh
CEO, Comin Asia
Pick a plan. Pay once. That's it.
Every plan includes a 30-day money-back guarantee.
Starter
$99 once
For freelancers and small teams.
- 5 users
- 5 workspaces
- 50,000 records per workspace
- 10GB storage
- 1,000 automations / month
- 3 webhooks
- 3 dashboards
- 1 custom role
- 20 req/s API rate limit
- Community support
Growth
$299 once
For growing teams.
- 30 users
- 25 workspaces
- 50,000 records per workspace
- 100GB storage
- 5,000 automations / month
- 10 webhooks
- 10 dashboards
- 3 custom roles
- 50 req/s API rate limit
- Email support
Scale
$999 once
For large organizations.
- 150 users
- 100 workspaces
- 50,000 records per workspace
- 500GB storage
- 50,000 automations / month
- 50 webhooks
- 25 dashboards
- 5 custom roles
- 200 req/s API rate limit
- Email support
Pro
$500 /year
Add-on for Starter, Growth, or Scale.
Scale and limits
500,000 records per workspace
Up from 50,000
Automation and data
Scheduled automations
Run workflows on a timer or recurring schedule
Governance and support
Record-level permissions
Control who sees what at the row level
Scale and limits
Conditional automations
Trigger workflows based on field conditions
Automation and data
Saved Views
Save and share filtered, sorted views
Governance and support
500 custom fields per workspace
Up from 100
Scale and limits
Automation chaining
Trigger automations from other automations
Automation and data
Executive reporting
Generate high-level reports across workspaces
Governance and support
50 custom roles per workspace
Up from 1–5 on base tiers
Scale and limits
Bulk actions
Update, move, or delete records in bulk
Automation and data
Audit logs
Track every action and data change
Governance and support
50 dashboards
Up from 3–25 on base tiers
Scale and limits
Cross-workspace records
Records across workspaces with live sync
Automation and data
Compliance addenda
HIPAA, GDPR, FERPA, financial, and legal
Governance and support
Higher API rate limits
2× your tier's API rate limits
Scale and limits
Instant queries
Lightning-fast data loading powered by caching
Automation and data
White label
Custom domain and branding
Governance and support
5x workspaces
Multiplies your tier's workspace limit
Scale and limits
Public view controls
Filters, passwords, and custom URLs
Automation and data
Priority support
Fast responses from our engineering team
Governance and support
10x automations / month
Multiplies your tier's automation limit
Pro unlocks features and raises record/field limits. Your other plan limits stay the same.
Save up to 97% vs venture-backed tools.
See how much your team would save with Blue.
monday.com$12$12,960
Asana$11$11,880
Linear$10$10,800
Notion$10$10,800
ClickUp$7$7,560
Trello$6$6,480One-time payment
You save
$9,781
97% vs. the average competitor cost over 3 years for 30 users.
Competitor totals use public per-user monthly pricing assumptions from the PR calculator. Blue is modeled as a one-time plan payment.
Hey, I'm Manny.
If you're here, you're probably juggling people, projects, and deadlines across a mess of tabs, chats, and spreadsheets. You've realized it's time for one system to hold it all.
The problem: most project management tools are bloated and confusing, and software that's hard to use doesn't get used.
I hit that wall myself 8 years ago building Blue to run my own consultancy. Today it runs processes for 19,000+ organizations.
Surviving 8 years self-funded isn't luck, it's proof it works.
It's also why Blue is so affordable: no investors to answer to, no team to feed. Most tools like 
charge $10-80 per user per month. They have to. I keep costs low and pass the savings to you.
And if Blue doesn't earn its keep in 30 days, click "refund" in your billing settings and I'll return every dollar.
Questions? Email me at manny@blue.app
- Manny, creator of Blue
- 8+
- years profitable
- $0
- VC funding
- 100%
- customer-funded
- 23K+
- commits
- 2.4M+
- lines of code
- 19,000+
- organizations
Questions & Answers
What does "one-time" really mean? Are there hidden fees?
You pay once and get permanent access at the tier you bought. No per-seat fees, no auto-renew on your tier. The only optional extra is Pro, and you never have to buy it.
How can you offer this when ClickUp and Monday can't?
They can't because their investors won't let them. Blue has been profitable, debt-free, and customer-funded since 2018 - no VC, no growth-at-all-costs targets, no quarterly earnings calls. My cost structure makes a one-time price work. Theirs doesn't.
What happens if Blue goes out of business?
Your data is exportable as CSV any time. Blue is privately held, profitable, debt-free, and has been running since 2018. I publish my roadmap and changelog publicly so you can see I'm shipping.
Is there a free trial?
No. Instead, every purchase comes with a 30-day money-back guarantee. Self-serve refund in your billing settings, no questions asked. I think trying it for real beats poking around a sandbox.
When would I need to upgrade tiers?
When you hit a limit: more users, more records, more storage. Upgrade anytime by paying the difference. Your data and settings stay put.
What is the Pro add-on for?
Pro unlocks advanced features, including record-level permissions, conditional automations, white label, audit logs, and compliance addenda. It's annual and optional. Most teams don't need it on day one.
Are there per-user fees?
No. Your tier sets a user cap: 5, 30, or 150. Within that cap, all roles are included: owners, admins, members, and clients.
Is white-label included?
White-label, including custom domain and branding, is part of the Pro add-on, not the base tiers.
Resources
Everything you need to learn, build with, and stay updated on Blue.