Billing

Compare Blue tiers and plans, manage payments, download invoices, or change your organization's billing options.


Blue-hosted billing

This page describes Blue’s commercial plans. Hosted white-label and dedicated deployments can have different contracts and billing arrangements. Use the terms supplied by your deployment operator.

Only the organization owner can manage billing. Open Settings > Billing in the organization sidebar.

How Blue’s pricing works

Blue uses tiers and plans to set organization limits and feature access:

  • Tiers set base limits for users, workspaces, storage, automations, dashboards, API requests, and uploads. A tier requires one payment, and the organization owns it permanently.
  • Pro is an optional yearly subscription that adds features and increases selected tier limits.
  • Enterprise is a custom plan with all Pro features, unlimited limits for selected resources, and higher finite limits for other resources.

Blue does not charge a recurring per-user fee. Select a tier for your organization’s scale, then add Pro if you need its features.

Pro costs $500 per year for each organization, regardless of its number of users. See the Pro guide for the included features and higher limits.

Tiers

Tier picker showing Starter, Growth, and Scale with their price and limits

TierPriceUsersWorkspacesStorageAutomations / MonthActions / MinuteMaximum Upload
Starter$995510 GB1,0005256 MB
Starter+$199151550 GB2,0008512 MB
Growth$2993025100 GB5,000121 GB
Growth+$4997550250 GB10,000202 GB
Scale$999150100500 GB50,000305 GB

All base tiers have the same feature access. Your plan, not your tier, sets the database, record, and field limits.

Upgrade from Usage

The organization owner can also start an available tier upgrade from Settings > Usage.

Upgrading your tier

You can upgrade your tier at any time. You pay only the difference between your original payment and the new tier’s price.

Blue includes original promotional discounts in the upgrade calculation. After payment completes, Blue applies the new limits immediately and preserves your data, workspaces, and settings.

Pro

Pro costs $500 per year for each organization and adds advanced features to any tier. See the Pro guide for the complete feature list and higher limits.

Pro renews automatically each year. If you cancel, Pro access continues until the current billing period ends. You can change your tier and Pro independently.

White-label applications

White label is included with Pro and Enterprise. It includes custom branding, SMTP, and one domain for the web application, forms, and file sharing.

Branded mobile applications are a separate add-on. They can be published through your Apple App Store and Google Play Store accounts. For pricing and setup arrangements, see Help & Support.

See White Label for configuration instructions.

Enterprise

Enterprise includes all Pro features, dedicated support, and these limits:

  • Unlimited users, workspaces, storage, monthly automations, webhooks, webhook deliveries, fields per database, organization records, and upload size
  • 1,000,000 records per database
  • 50 databases per workspace
  • 80 automation actions per minute
  • 1,000 / 2,000 / 3,000 API requests per minute per key, user, and organization
  • 200 dashboards
  • 50 custom roles per workspace
  • All Pro features included
  • Dedicated account manager with quarterly business reviews
  • Custom integrations and on-premise deployment options
  • SLA guarantee
  • Custom training and onboarding
  • Annual or multi-year contracts with flexible payment terms
  • Invoice-based billing instead of credit card

For Enterprise pricing, see Help & Support.

User limits

All user types count toward the tier’s user limit. This includes owners, administrators, team members, custom roles, clients, comment-only users, and view-only users.

Blue does not provide seats that are exempt from this limit. Upgrade your tier if you need more users.

Money-back guarantee

Every purchase has a 30-day money-back guarantee. To request a full refund during this period, open the billing page in settings.

Manage billing and plans

Self-serve billing

Blue uses Stripe to process payments. On the billing page in your organization settings, you can:

  • Upgrade your tier: Pay the difference and receive the new limits immediately.
  • Add Pro: Start a yearly subscription for advanced features.
  • View invoices: View invoices and download receipts.
  • Update payment methods: Change your saved payment method.
  • Apply promo codes: Enter a promotional code during checkout.
  • Cancel Pro: Stop renewal while retaining access through the current billing period.

All major credit and debit cards are supported, including Visa, Mastercard, and American Express.

Platform maintenance fee

Your tier purchase is a one-time payment. Blue reserves the right to introduce an annual platform maintenance fee of up to $50 per organization.

This fee is not currently active. Organizations on Pro or Enterprise are exempt because those plans include platform maintenance.

If Blue activates the fee for organizations without Pro or Enterprise:

  • Blue will give at least 90 days’ advance notice and explain the reason for the fee.
  • Organizations that do not pay will receive a 90-day export window from the activation date.
  • During the export window, an organization can download its records, files, attachments, and field values as files.
  • Access to the organization ends when the export window closes.
  • Adding Pro removes the fee.

The export window lets you retain your data if you choose not to pay the maintenance fee.

Enterprise contracts

Enterprise supports annual or multi-year contracts, invoice-based billing, and custom procurement terms. To discuss these options, see Help & Support.

Support

Your tier and plan determine the available support:

PlanSupport
StarterCommunity support (Blue Community forum + docs)
Starter+Community support (Blue Community forum + docs)
GrowthEmail support
Growth+Email support
ScaleEmail support
ProPriority support with faster response times from our engineering team
EnterpriseDedicated account manager, custom training, and direct access to product and engineering

See the pricing page for current pricing details. For Enterprise enquiries, see Help & Support.

Copy another contact on billing emails

To request a finance or administration contact on billing emails, use Help & Support.

Third-party services

Third-party service charges are separate from application fees.

For Google Maps, the organization administrator is responsible for the Google account, API usage, integration, storage, and other service charges. Blue does not pay these charges. See Google Maps for setup.

If you supply an AI provider key, the provider bills usage to that account. Configure access and a spend cap under AI Access Control.